China FAW Group Corporation (FAW) made its debut at the 62nd German Commercial Vehicle Expo in Hannover (IAA 2008), bringing with it its well-built heavy truck product, the J6. J6 is a symbolic product of FAW's comprehensive and independent innovation. It has outstanding characteristics of stable quality, superior performance, and good economy. Since J6 was officially launched in China's domestic market in June 2007, it has received not only domestic praise, but also received extensive attention from the international market.
This represents the highest level of commercial vehicles in China today, and it is also an important strategic product of FAW's global deployment. Based on this heavy-duty truck product with a quality level and technical strength at or near the international advanced level, FAW hopes to provide more high-performance and economical product selection for the international commercial vehicle market. In today's continuous subdivision of international heavy truck market, I believe that J6 will have a broad application space. FAW and J6 debuted on behalf of the highest-standard Hanover International Commercial Vehicle Show in the field of commercial vehicles, not only highlighting its confidence and strength in the long-term development of the international market, but also communicating with other commercial vehicle manufacturers in the world to learn from others, and constantly advocating the advantages of the company. FAW is actively moving forward on the world stage.
Founded in 1953, FAW is China's first automobile company and the largest automobile brand in China with the largest brand value. Over the past 54 years, FAW has developed a road of independent development and opening-up to complement each other and formed a passenger car. Commercial vehicle comprehensive development of the product pattern. In 2007, it sold 1.436 million units, accumulatively produced and sold more than 10 million cars, and entered the top 500 global companies for four consecutive years since 2004.
In recent years, FAW has been working hard and steadily to promote the internationalization process, and is gradually establishing a global marketing and procurement system. In order to shape its internationally competitive products, FAW has built a brand new truck base with internationally-funded ideas. Adopted many international leading technology platforms, such as the selection of 100% automation ABB welding line in Sweden, and the cab coating line designed and manufactured by Eisman in Germany. J6's application features, appearance design and high-end configuration also have a clear European style.
Europe is the birthplace of commercial vehicles and represents the highest international level for the design and manufacture of commercial vehicles. FAW is able to demonstrate its J6 products at the Hanover Motor Show, which is known for its size and scale, and proves its strength and confidence. In the spirit of continuous development and continuous improvement in the process of soundness, FAW is committed to the future and will continue to take “providing users with safer, energy-saving, environmentally-friendly, comfortable automotive products and quality services†as its mission, and actively promotes people and vehicles. The harmonious development of the society strives to become an outstanding citizen of the global automobile company.
It can be seen that this exhibition is an important step for FAW to advance its internationalization process. It not only demonstrated the achievements in the field of commercial vehicles and corporate strength, but also demonstrated its firm determination to move toward the world stage. The successful display of the J6 at the Hanover Motor Show has further strengthened FAW's confidence in exploring the international commercial vehicle market. Through participation and exchange, it will be beneficial for FAW to constantly optimize its products and services in the future work, and continuously enhance the company's strength, so as to fully demonstrate FAW “On the Move to the Worldâ€. There is reason to believe that this strategically-minded company will surely perform satisfactorily in the international market.
Perkins Generator Co., Ltd. , http://www.nsgenerator.com